Starting February 6th, we will begin national airing of our two new TV commercials each entitled, “Starter Home.” The two commercials offer something for both men and women.
The new commercials were first announced in Direct Market News.
We have one spot featuring a woman looking at her dream home with a real estate agent. When the agent sees that the woman’s third score has literally gone down the toilet – the real estate agent walks out on the deal.
In the male version, a young man is tuned into to buying the house of his dreams when the music goes sour with his third credit score of 583.
The 60-second spots point out you have three credit scores. One bad score can blow the deal on your dream house. The announcer on each spot notes: “At FreeScore.com, you can keep an eye on all three of your credit scores and know just where you stand at all times with 24/7 credit alerts, unlimited access to your complete credit profile and the easiest way to spot inaccuracies.”
To see the spots visit our YouTube page or check it out below!
FreeScore.com will also be producing 30-second commercials of the spot.
According to Jeff Paradise, senior vice president of FYI Direct, Inc., the parent company of the FreeScore.com brand, “As mortgage rates have hit an all time low, we felt this was timely. The mortgage markets seem to be opening up. For example, leading mortgage providers are eliminating the minimum credit score requirement for borrowers seeking a mortgage refinance from their existing servicer, as long as they have at least 20% equity in their home. Yet, scores below the mid-600s may still have difficulty obtaining a loan. So, in these spots, we are reminding people to take control of their credit before they start the purchase process.”
Free App!! — Also, check out our free credit app for house hunters and real estate agents with a smart phone or mobile device. The free, full-featured app is designed for users “on the go”. It includes the following:
- Ability for members to immediately access their three credit scores and credit reports
- Ability for anyone to compare their credit scores to others in their zip code
- An interest rate calculator
- Current mortgage rates
- A search function to find homes in your area
- Real estate news and information
- Other news on financing and information on credit and credit scores
We love seeing people earn high credit scores by practicing good credit habits. Unfortunately, Billy Bad Score is always lurking in the shadows, just waiting for someone to slip up by missing a credit card payment. Mistakes happen and credit scores sometimes suffer because of them. But we believe that a little knowledge can go a long way toward helping people achieve the credit scores they deserve. Here are some common practices that can actually 
In many divorces, assets are split down the middle. After that, each person moves on and begins anew. Unfortunately, some couples are brought back together by unforeseen circumstances. Rather than a chance encounter at the grocery store, sometimes all it takes is a bold move by a credit card company to get people talking again.
If you’re one of the many people struggling to rebuild your credit, chances are good that credit card offers have stopped flooding the mailbox. Lenders continue to be weary of subprime borrowers, having suffered big losses during the recent financial crisis. However, debt-collectors are appealing to “riskier” borrowers by offering them credit cards with a catch.
Having your credit card information stolen is bad enough. Sometimes the theft goes unnoticed until your credit card is denied at the register or you receive an eye-popping statement in the mail. However, when the thief adds some unintentional irony to the situation, the crime becomes especially puzzling.
It’s a new year, and things have been going exceptionally well for me. Strange, right? Not only are people across the United States panicking about high credit card statements, but interest rates on those cards are nearing record highs. 2012 is starting out as the Year of Billy Bad Score.
According to research firm 
Every year I hear different New Year’s resolutions from people: eat less chocolate, exercise more, stop throwing things at the television during basketball season. Even though the resolutions are different, the results are all the same. People rarely make it past February before everything returns to the status quo. Unfortunately, their lack of resolve applies to me as well. This year will be different, however, so look out for a new, slimmer Billy Bad Score, with more hair on his head, in 2012! Okay, maybe not. But I still plan on fulfilling my other resolution: causing mischief for people who need good credit scores to have a happy New Year.
